MARKETING MEETING 2025
Create a unique brand identity for M Financial’s prestigious annual event, Marketing Meeting 2025, tailored for their Member Firms, Principals, and Insurance Carriers.
Ideation
Teaming up with a fellow Graphic Designer, we initially produced three different mood boards, all inspired by the location of the conference—Arizona. The events team chose the last option, which I was inspired to create from Native lore about the Salt and Gila Rivers and the concept of the balance and bridging of two opposites to find harmony—water vs. earth and wet vs. dry.
Three logo options
Out of more than a dozen logo options that I created, the Creative Director and I narrowed it down to three logos to present to the Events team. The third logo was the chosen selection (embellished with a few extras to show the final brand).
Brand Guidelines
These guidelines covered regulations for the logo, color palette accessibility, and the proper use of typefaces, elements, and patterns, along with directions for photographic style. In addition, I included examples illustrating how the brand identity could be applied across different media platforms.
